I'm Justo Heras, Laser's creative director, a Barcelona brand founded in 2010.
Our biggest motivation since the first day was being able to express our own idea of Barcelona and what it represents to us.
We try to convey with each collection all these local concepts that may seem invisible to any citizen.
Our philosophy takes care of every detail, doing the designs myself, screen-printing and distributing them.
That way we keep the production as local as possible, with an independent distribution, and working without intermediaries to get anywhere in the world the best way we can.