'We were looking for a name that referenced our origins.
I was born in the '80s, so the '80s and '90s were my reference point.
At the time, Alfredo and I had this idea of doing something together.
It's a childhood memory, nothing special,
but the truth is that over the years it's acquired a lot of mystique.
I used to spend my summers in Fuengirola, and in the center there was an abandoned building.
There were some letters that said "laser" in a very common font,
all in one line... so I tried to translate it for him, and we both liked it. We needed something that represented us, something that referenced the '80s and '90s, and that we could use in all that initial inspiration, which was all about university, varsity, outdoor activities, polo, ACG, sailing. So if you ever really consider having a brand, it should be something that inspires you and that means something for you.'
WATCH THE VIDEO HERE!